How Mature Is Your Innovation Culture?

Discover where you stand — and how to move forward — with the INSPIRE Innovation Maturity Model.

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Why Innovation Maturity Matters

Most organizations want to innovate — few know how to sustain it. Without a shared understanding of what “mature innovation” looks like, even the best ideas stall. Hackathons and pilot projects create flashes of excitement, but without structure, support, and measurement, momentum fades. The issue isn’t creativity; it’s the absence of a roadmap.

The INSPIRE Innovation Maturity Model provides that roadmap. It helps leaders see how innovation capabilities evolve — from isolated efforts to a system-wide advantage. Grounded in research yet written for real-world teams, INSPIRE shows where you stand today and how to strengthen the culture, processes, and confidence that make innovation last.

Introducing the INSPIRE Innovation Maturity Model

Innovation doesn’t happen by accident — it develops through stages. The INSPIRE Innovation Maturity Model helps leaders see that journey clearly, defining seven levels from Inactive to Exceptional. Each level describes how innovation takes root and scales through culture, capability, and leadership — giving organizations a shared language for progress.

The INSPIRE Innovation Model is built around two dimensions — Capabilities (what exists) and Application (how it’s used) — INSPIRE translates research into practical clarity. It shows how scattered ideas become structured systems, and how experimentation turns into advantage. Grounded in evidence but written for real-world teams, it’s a model that helps leaders build innovation that lasts.

Grounded in Research

The INSPIRE Model is grounded in comparative research across leading innovation frameworks from organizations like Planview, KPMG, and the Software Engineering Institute. It distills decades of proven principles into plain language, combining academic rigor with practical utility. We didn’t reinvent innovation — we translated it into a system that real leaders can use to build confidence, measure progress, and make innovation sustainable.

Take the Free Innovation Maturity Quiz

Discover your organization’s innovation level in just a few minutes. Answer ten quick questions to see where you stand on the INSPIRE ladder — and get a snapshot of what’s holding you back, along with practical next steps. The quiz is quick, insightful, and built to give leaders clarity without the jargon.

Take the Free Innovation Maturity Quiz

The $29 INSPIRE Innovation Model Guide

Turn your score into a roadmap. The INSPIRE Checklist Guide gives you step-by-step actions for every maturity level — including how to level up, avoid regression, and strengthen innovation habits across your team. Written for daily use, it’s the perfect bridge between awareness and capability.

Get the Guide ($29)

Innovation Doesn’t Have to Be Chaos

Most organizations aren’t failing at innovation — they’re simply early in the journey. The key is seeing where you are, understanding what’s next, and moving forward with intention. The INSPIRE Innovation Maturity Model gives leaders that clarity — a framework for progress that turns uncertainty into direction and ambition into action. Innovation doesn’t have to be chaos. With structure and purpose, it becomes a culture that lasts.

Ready to Launch Your Innovation Culture?

For organizations ready to make innovation a defining strength, our consulting programs use the INSPIRE Model as a practical roadmap for growth. We help leaders embed innovation into strategy, culture, and daily operations — turning insight into measurable progress. Whether through diagnostics, workshops, or long-term capability building, we partner with teams to operationalize innovation maturity and sustain it over time.

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Let's build together

Let's start the conversation. Whether you're ready to transform your innovation culture, break down organizational silos, or accelerate your AI adoption, Active Twist helps you move from theory to execution.