Innovation Maturity
How Mature Is Your Innovation Culture?
Discover where you stand and how to move your business forward with the INSPIRE Innovation Maturity Model.
Innovation Accelerates When People Feel Safe to Think Boldly
Innovation maturity grows when leaders model openness, teams trust each other to challenge assumptions, and employees feel safe sharing early ideas. When people have shared language, confidence, and psychological safety, experimentation and innovation accelerate.
Why Innovation Maturity Matters
Most organizations want to innovate, but it can be challenging to sustain it. Without a shared picture of what mature innovation looks like, even strong ideas lose momentum. The INSPIRE Innovation Maturity Model provides that picture. It shows how capabilities develop, where teams get stuck, and what it takes to turn scattered efforts into a reliable system. Leaders get a clear view of where they stand today and the cultural and operational steps that make innovation repeatable.

Introducing the INSPIRE Innovation Maturity Model
Innovation develops through stages, not chance. The INSPIRE Innovation Maturity Model defines seven levels, from Inactive to Exceptional, giving leaders a clear view of how innovation takes root and scales through culture, capability, and leadership.
Built around two dimensions, Capabilities and Application, INSPIRE shows how scattered ideas become structured systems and how experimentation turns into advantage. Grounded in research and written for real teams, it gives organizations a shared language and a practical roadmap for building innovation that lasts.
Grounded in Research
The INSPIRE Model is grounded in comparative research across leading innovation frameworks from organizations like Planview, KPMG, and the Software Engineering Institute. It distills decades of proven principles into plain language, combining academic rigor with practical utility. We didn’t reinvent innovation — we translated it into a system that real leaders can use to build confidence, measure progress, and make innovation sustainable.
Take the Free Innovation Maturity Quiz
Discover your organization’s innovation level in just a few minutes. Answer ten quick questions to see where you stand on the INSPIRE ladder — and get a snapshot of what’s holding you back, along with practical next steps. The quiz is quick, insightful, and built to give leaders clarity without the jargon.
Get the Free INSPIRE Innovation Model Guide
Turn your score into a roadmap. This free guide gives you step-by-step actions for every maturity level — including how to level up, avoid regression, and strengthen innovation habits across your team. Written for daily use, it’s the perfect bridge between awareness and capability.

Innovation Doesn’t Have to Be Chaos
Most organizations aren’t failing at innovation — they’re simply early in the journey. The key is seeing where you are, understanding what’s next, and moving forward with intention. The INSPIRE Innovation Maturity Model gives leaders that clarity — a framework for progress that turns uncertainty into direction and ambition into action. Innovation doesn’t have to be chaos. With structure and purpose, it becomes a culture that lasts.
Ready to Accelerate Your Innovation Culture?
For organizations ready to make innovation a defining strength, our consulting programs use the INSPIRE Model as a practical roadmap for growth. We help leaders embed innovation into strategy, culture, and daily operations — turning insight into measurable progress. Whether through diagnostics, workshops, or long-term capability building, we partner with teams to operationalize innovation maturity and sustain it over time.
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Let's build together
Let's start the conversation. Whether you're ready to transform your innovation culture, break down organizational silos, or accelerate your AI adoption, Active Twist helps you move from theory to execution.
